Five low-cost tips to make your business stand out online

The Internet provides a variety of choices for the consumers. But with so many options available, it’s hard to make your business stand out. Here are some simple online marketing tips to impress your customers.

Create a beautiful website

img-15Create an up-to-date and eye-catching website. Your website must be optimized and secured. Customers should be able to view it from your PC and your mobile phones as well. The main pages of the site must be easy to read on a mobile. You should update the website regularly with new products, offers, and contents.

Search engine optimization (SEO)

img-14To reach the top of internet search results, you must use SEO. According to research, 94% of the websites cannot make it to the first page of search results. You should optimize your site to increase the chance that customers will find your website.

Have a strong social media strategy

img-13It is an excellent way to drive traffic to your site. It can create a buzz around your site. It is an effective way to spread the word about new offerings. You must maintain your social media pages regularly. Facebook and Twitter can be used as a reliable marketing tool.

Develop reputation through verified review site

img-12Positive reviews are a good way to establish trust with customers. You can email your customers after a purchase and ask them to leave feedback.

Design promotions and competitions

img-11You can arrange contests and give away prizes. This helps to enhance brand image and attract customers. You will get more engaging customers this way.

These simple tricks can help you to outbid your competitors. Use these techniques to attract more customers to buy your products or services.


Five psychological tricks used by retailers that make you spend more

Retail stores use various marketing strategies to attract customers. At the same time, they also use some psychological tricks so that the clients spend more in their store. Here are some of the tricks commonly used by retailers.

Use of huge sales signs

img-7Huge sales signs on the windows of retail attract customers. You go into the store to see what it is all about. After going inside, you may either buy something in full or on sale. Either way, you spend your money. Every holiday is a big sales event. During holidays, people don’t go to work, get bonuses, and are happy to be in the mood for shopping.

They put shopping carts and high-profit items in front of the store

Seeing shopping carts at the front inspires you to spend more. In many stores, you will find baked items and flowers in front of the shop as they have the highest profit margin.The look and smell of these products also attract customers and influence them to buy.

Essential items are kept at the back of the store, and profitable items are placed at eye-level

Items like meat, milk, cheese, etc. are placed at the back of the shop. You have to cross many aisles to go to the back and on your way you see many other items. Most likely you will buy things that you don’t need, just on impulse. The most profitable and desirable items are placed at eye-level so that you see them easily. It increases your chances of buying the most profitable products.

They play music to set the mood

img-8When people have fun, they spend more. Music puts customers in a better mood and encourages them to buy. Almost every store plays music these days.

Use of customer reward cards

img-9You can use these cards in various places like the cinema, gas stations, restaurants, etc. and get points. The real motive of this card is that you keep on shopping in the same store.

If you are in the retail business, you can use these psychological tricks to increase sales. This is some smart techniques to make customers spend more.

4 tips to increase the number of customers on a tight budget

Customers are an essential part of your business. If there is no client, then your business won’t exist. We spend so much time on increasing our inventory, hiring quality employees and other tasks that we often forget about giving effort to increase our customer base. You don’t have to spend much to expand your customer base. Here are some simple tips the will increase the number of clients on a tight budget.

Increase customer engagement

img-5Many businesses focus hard on attracting new customer. But it costs seven times more to attract new customers than to retain the existing ones. Word-of-mouth is a great marketing tool, and it can show value to your client. You can offer a loyalty program so that customers receive rewards depending on the frequency of their shopping.

Employee advertising

img-4You can provide uniform to your employees with the business name and logo on it. You can have the logo on the shirt or hat which they will wear outside. If your employee needs to travel throughout the day, then place printed logo and company name on the car.

Make use of your business card

img-3Upon closing your sale, you must distribute the business card to customers and tell them that you have enjoyed your interaction. You can highlight your website address at the back of your business card and tell the customers that they will get a discount if they give their email address or completes a survey. Just write 20% discount at the back of the card and the card will do all the marketing.

Form partners

img-2You should form a partnership with organizations and charities. These organizations are always looking for volunteers. If these organizations have any major event, you can partner with them and promote your product. You can donate something memorable to each participant of the event.

You don’t need to spend a lot of money to market your business. With some smart moves, you can increase your customer base on a budget.