Customers are an essential part of your business. If there is no client, then your business won’t exist. We spend so much time on increasing our inventory, hiring quality employees and other tasks that we often forget about giving effort to increase our customer base. You don’t have to spend much to expand your customer base. Here are some simple tips the will increase the number of clients on a tight budget.
Increase customer engagement
Many businesses focus hard on attracting new customer. But it costs seven times more to attract new customers than to retain the existing ones. Word-of-mouth is a great marketing tool, and it can show value to your client. You can offer a loyalty program so that customers receive rewards depending on the frequency of their shopping.
You can provide uniform to your employees with the business name and logo on it. You can have the logo on the shirt or hat which they will wear outside. If your employee needs to travel throughout the day, then place printed logo and company name on the car.
Make use of your business card
Upon closing your sale, you must distribute the business card to customers and tell them that you have enjoyed your interaction. You can highlight your website address at the back of your business card and tell the customers that they will get a discount if they give their email address or completes a survey. Just write 20% discount at the back of the card and the card will do all the marketing.
You should form a partnership with organizations and charities. These organizations are always looking for volunteers. If these organizations have any major event, you can partner with them and promote your product. You can donate something memorable to each participant of the event.
You don’t need to spend a lot of money to market your business. With some smart moves, you can increase your customer base on a budget.